Purpose, Transparency Help HRA Overcome ‘Sea of Sameness’ in Senior Living Sales
In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Harbor Retirement Associates knows that fact all too well, which is why they prioritize tours and first meetings that get prospects to move in rather than move on. Read the full Senior Housing News article here.
March 23, 2026
Harbor Retirement Associates (HRA), a leader in hospitality-centered senior living, appointed veteran operations leader Alex Sarmiento in March 2026.
March 23, 2026
Harbor Retirement Associates (HRA) is firing up its development engine with plans for a new luxury community in St. John’s, Florida, and other future projects now in the works.