Purpose, Transparency Help HRA Overcome ‘Sea of Sameness’ in Senior Living Sales

Purpose, Transparency Help HRA Overcome ‘Sea of Sameness’ in Senior Living Sales

In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Harbor Retirement Associates knows that fact all too well, which is why they prioritize tours and first meetings that get prospects to move in rather than move on. Read the full Senior Housing News article here.

March 3, 2026

A new luxury senior living community is on the horizon. HarborChase of Beachwalk, located in the Beachwalk master-planned development in St. Augustine, will offer 172 residences, including 82 independent-living apartments, 66 assisted-living units and 24 memory-care suites.