‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
March 3, 2026
HarborChase Retirement Associates (HRA) announced the start of construction on a new senior living community in St. Johns, Florida, according to news release.
March 3, 2026
A new luxury senior living community is on the horizon. HarborChase of Beachwalk, located in the Beachwalk master-planned development in St. Augustine, will offer 172 residences, including 82 independent-living apartments, 66 assisted-living units and 24 memory-care suites.