‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
March 23, 2026
Harbor Retirement Associates (HRA), a leader in hospitality-centered senior living, appointed veteran operations leader Alex Sarmiento in March 2026.
March 23, 2026
Harbor Retirement Associates (HRA) is firing up its development engine with plans for a new luxury community in St. John’s, Florida, and other future projects now in the works.