How HRA & Others Combat Perceptions of Senior Living as Nursing Homes
For all that senior living operators have done to change the perception of the industry, many prospects still conflate independent living and assisted living with nursing homes.
That immediate reaction can have an impact on sales efforts. Operators and their marketing teams then have to make an effort to showcase what the industry is actually like today and how it has changed since a prospect may have moved their own family members into a community.
Read the full Senior Housing News article on how Harbor Retirement Associates (HRA) and others are combating this misconception.
September 4, 2026
HarborChase of Riverwalk is throwing a '50s-themed networking event honoring senior living professionals for National Assisted Living Week, Wednesday, September 16, from 2–4 PM. Trade the usual conference room for diner-inspired bites and milkshakes while connecting with fellow professionals in the field.
September 3, 2026
HarborChase of Daytona Beach hosts 100 Stories of Service with HarborChase of Palm Coast, a formal Veterans Day ceremony honoring 100 veterans, Wednesday, November 11, starting at 2:00 p.m. Families throughout Flagler and Volusia Counties are invited to submit photographs and personal stories ahead of the ceremony.