‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
November 1, 2025
Discover the profound importance of personalized memory care, which goes beyond standard approaches to truly understand and cater to each individual's unique needs. This tailored care is crucial in creating vibrant, fulfilling experiences that not only enhance daily life but also nurture dignity and connection for individuals living with memory impairment.
October 27, 2025
You're invited to the groundbreaking ceremony for HarborChase of Beachwalk! Join us as we celebrate the beginning of this new coastal senior living community, designed to offer effortless elegance and foster meaningful connections among residents. Come and be a part of this special milestone. RSVP now to secure your spot!