‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
October 22, 2026
When someone you love is on active duty, prayer can bring comfort and strength. Every Monday from 5:30 to 6:30 p.m., the Palm Beach Chapter of Military Moms Prayer Group gathers at HarborChase of Palm Beach Gardens to pray for US troops deployed around the world.
October 22, 2026
It’s the season of gratitude, and we’re serving up our thanks in a martini glass! On Friday, November 20, from 4:00 to 6:00 p.m., join HarborChase of Sarasota for Thanksgiving Dinner in a Martini Glass, a happy hour to say thank you for your partnership this year.