‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
August 8, 2026
Emotional wellness for seniors is at the heart of what families are really searching for when they walk through the doors of senior living communities for the first time.
August 3, 2026
Join HarborChase of Mandarin at The Muse Bourbon Bar & Grill on Thursday, August 13, from 4:30 to 6:30 p.m. to build meaningful connections with fellow professionals in senior living and healthcare while enjoying an evening of networking in a relaxed, upscale atmosphere.