‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
June 15, 2026
Genuine belonging builds through small, consistent moments over time, and HarborChase Senior Living creates the daily conditions for those connections to form naturally inside senior apartments designed around community.
June 12, 2026
HarborChase of Palm Coast is opening its doors to the whole community for a Farmer's Market on Thursday, June 25, from 3:00 to 5:00 p.m. Fresh produce, local fare, and unique finds from artists, makers, plant growers, and jewelry vendors. All are welcome, and vendors are invited to reach out about participating.