‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
June 15, 2026
The Cove at HarborChase of Plano has a beautiful new look and we are throwing a party to show it off. Join us Tuesday, June 30, from 2:00 to 4:00 p.m. for chef-prepared appetizers and pastries, live entertainment, and a personalized tour of the newly refreshed space. Come and go at your leisure. All are welcome.
June 15, 2026
Genuine belonging builds through small, consistent moments over time, and HarborChase Senior Living creates the daily conditions for those connections to form naturally inside senior apartments designed around community.