‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they think their prospects want.
Operators are customizing the community tour experience based on preferences for everything from the care that residents will receive to the food and music they enjoy. All of that starts before a resident or their family steps foot within the community, according to Ginger Atwood, National Director of Marketing and Sales for Harbor Retirement Associates.
February 8, 2026
Today, luxury senior living offers a culinary journey rivaling top restaurants. Our hospitality ensures you receive exceptional quality and service, whether you crave a gourmet dinner or a quick snack.
February 1, 2026
Participating in social events, group activities, and wellness programs is a fantastic way to build new friendships and find a sense of belonging. Maintaining independence in senior living is often strengthened by a strong social fabric.